Our involvement in market research has led to us to develop a number of modules to help understand the mechanics of market research. Introduction to […]

Outsourcing the marketing function is becoming an increasingly attractive option particularly for SMEs. There are no end of advantages and some disadvantages but the main […]

Best value Research to meet the requirements of the Best Value initiative has been conducted using a wide range of research interviewing techniques. Surveys usually […]

Sample size calculator For most clients the statistical reliability of their market research is of paramount importance. They need to be certain that any plans […]

Marketing Assistance Ltd provides the full range of market research services for both public and private sectors. We aim to provide cost-effective, reliable, and actionable […]

Links Check this page out for valuable links, it is regularly updated. Digital Marketing Ofcom The Office of Communication has reports on the adoption of […]

Customer satisfaction surveys are an increasingly important part of business life and are an essential element of any quality management system worthy of the name. […]

Over 2000 people trained so far with a customer satisfaction rating in excess of 90% The guiding principle behind our training is one of: “I […]

One of the biggest headaches of running the smaller business is to find the time to develop new market opportunities and find new customers. With […]

There is no one ideal survey methodology. It very much depends on the objectives of the research, the statistical reliability required, the location of respondents […]

Surveys of staff have been undertaken in a variety of organisations to establish effectiveness of internal communications, levels of morale and the effectiveness of equal […]