Links Check this page out for valuable links, it is regularly updated. Digital Marketing Ofcom The Office of Communication has reports on the adoption of […]

Customer satisfaction surveys are an increasingly important part of business life and are an essential element of any quality management system worthy of the name. […]

Over 2000 people trained so far with a customer satisfaction rating in excess of 90% The guiding principle behind our training is one of: “I […]

One of the biggest headaches of running the smaller business is to find the time to develop new market opportunities and find new customers. With […]

There is no one ideal survey methodology. It very much depends on the objectives of the research, the statistical reliability required, the location of respondents […]

Surveys of staff have been undertaken in a variety of organisations to establish effectiveness of internal communications, levels of morale and the effectiveness of equal […]

The distinction between a market study and market research is blurred as the one often involves the other but the main distinguishing feature is the […]

Internet surveys An increasingly viable survey method, particularly with Citizens’ Panel research or groups of customers where a high proportion of members have provided their […]

“The first time in my marketing career that I had to change a company name and give it a complete makeover regarding corporate identity the […]